According to ProColombia, these cities have attracted the interest of both foreign and domestic investors due to their innovative projects and positive impact on local economies.

Bogotá: The Capital of Opportunities

Strategically located in the heart of Latin America, Bogotá stands out as a leader in attracting foreign investment. In 2024, Invest in Bogotá supported 47 projects that will generate over 8,200 jobs and an estimated investment of USD 284 million over the next three years. Additionally, the capital has strengthened its position as an international benchmark in the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, with events generating an economic impact of USD 53 million.

Medellín: A Hub of Innovation and Strategic Development

Known as the “City of Eternal Spring,” Medellín is a key destination for investment, according to the Medellín Cooperation and Investment Agency (ACI Medellín). In 2024, the city certified 24 projects, representing USD 150.58 million and creating 1,759 jobs. Its focus on sectors such as technology, innovation, and sustainability enhances its appeal to global investors.

Cali: A Benchmark for Economic Diversification

With a dynamic economy and a focus on non-mining energy sectors, Cali and the Valle del Cauca region stand out for attracting diversified investments. According to Invest Pacific, USD 225.7 million in investments were generated in 2024 from countries such as Brazil, the United States, France, and the United Kingdom. These investments have boosted sectors like BPO, logistics, food, pharmaceuticals, and construction, creating 2,200 new jobs.

Barranquilla: The Golden Gateway for International Business

The capital of the Atlántico department has proven to be a magnet for foreign capital, attracting USD 551 million in investment in 2024. Projects led by ProBarranquilla have created 1,778 jobs, positioning the city as a hub for foreign companies in sectors such as infrastructure, logistics, and manufacturing.

Cartagena: A Leader in Tourism Innovation and Industrial Development

Renowned for its historical heritage and stunning beaches, Cartagena is also a strategic destination for investment. In 2024, Invest in Cartagena facilitated 24 new investments, with a projected economic impact of USD 485 million and over 1,400 jobs created. The city has become a global connection point, welcoming delegations from Germany, the United Kingdom, and Canada.

Colombia is projected to experience higher economic growth than Brazil, Mexico, and Argentina over the next five years. This outlook, combined with increasing economic diversification and the country’s legal stability, reaffirms its position as an attractive destination for foreign investment.

Discover why these five cities are the gateway to success in Latin America. Colombia awaits you!

Bibliography

ProColombia