With its impressive cultural and natural wealth and innovative projects, the country not only attracts travelers, but also investors interested in taking advantage of the growth of the tourism sector.

Outstanding destinations capturing global attention:

Santa Marta: Nicknamed the “Pearl of the Caribbean,” it ranks among the best places to visit in Central and South America according to Condé Nast Traveler. Its Blue Flag-certified beaches and proximity to the Tayrona National Natural Park, combined with the celebration of its 500th anniversary, make it a vibrant destination for cultural and ecological tourism.

The Magdalena River: Recognized by The Wall Street Journal as one of the “10 Best Places to Visit in 2025”. This iconic river will be the focus of a luxury river tourism project led by AmaWaterways, which promises to revolutionize the experience of exploring the heart of Colombia.

Barranquilla: The Caribbean city stands out for its urban transformation with a linear park along the Magdalena River, which includes a statue in honor of Shakira. The gateway to the sky Barranquilla is presented as an epicenter of cultural tourism and events, strengthening its attractiveness for tourism development and investment.

Cartagena: Recognized by Wanderlust UK as an emerging luxury destination, the walled city celebrates the upcoming opening of the exclusive Four Seasons Hotel. This development reinforces Cartagena's image as an epicenter of high-end tourism.

Mompox: The colonial town, located on the banks of the Magdalena River, is ranked 17th on The New York Times' annual “52 Places to Go” list. Its unique architecture, cultural traditions and handcrafted jewelry make it a treasure to be discovered, with unique potential for boutique and cultural tourism.

Colombia is also committed to sustainable tourism, as demonstrated by projects in the Amazon and the Sierra Nevada de Santa Marta. Events such as COP16 in Cali in 2024 underscore the country's commitment to responsible practices and a more conscious future.

“Colombia's international recognition is no coincidence, it reflects years of work focused on highlighting our cultural, natural and historical wonders” said Carmen Caballero, president of ProColombia. This tourism boom represents a unique opportunity for foreign investors to participate in the expansion of infrastructure, hotel development and luxury and sustainable experiences demanded by global travelers.

Growing international interest, backed by innovative and sustainable projects, makes Colombia an ideal destination for investment in tourism infrastructure, luxury accommodations and cultural activities. 

This is the perfect time to join the tourism boom in a country full of magic and opportunities.

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El Colombiano