Santa Marta, Honorary Destination at Anato 2025: A Golden Opportunity for Tourism Investors

From February 26 to 28 at Corferias, Bogotá, this 44th edition of the event will be the perfect stage to showcase to the world the natural, cultural, and historical charms of this iconic destination, celebrating its 500th anniversary.

The delegation from Santa Marta, comprised of tourism entrepreneurs, industry leaders, and officials from the District Mayor’s Office, will present an innovative stand featuring:

Photographs and videos capturing the majesty of Tayrona National Natural Park, the Sierra Nevada, and its breathtaking beaches.
Virtual reality experiences, allowing visitors to explore Santa Marta’s landscapes and rich cultural offerings from anywhere in the world.
Promotions of cultural, gastronomic, and historical tourism, designed to attract both tourists and investors interested in developing projects in the region.

A Destination with Exponential Growth Potential

Santa Marta’s recognition as an Honorary Destination highlights its strategic importance in Latin America's tourism landscape. According to Paula Cortés Calle, Executive President of Anato, 2024 was a key year for positioning Colombia as one of the region’s top destinations, and Santa Marta is a clear reflection of this success.

The 500-year celebration has driven initiatives including new tourism plans, infrastructure development, and international promotion. Additionally, the participation of independent representatives, such as the Colombian Tourist Guides Foundation, ensures a diverse offering that enhances the destination’s appeal for sustainable and experiential tourism.

Santa Marta is not only a natural paradise but also a destination with unique investment opportunities in tourism infrastructure, hospitality, ecotourism, and technology applied to tourism. This event is an open invitation for foreign investors to join the growth of a globally promising destination.

The time to invest in Santa Marta is now. Discover how this destination honors its history while looking toward the future with projects that transform its tourism offerings into a unique business opportunity.